Brand Name：KINDER
Target Audience：
Demographic
Age: 7-12 years old
Gender: Male and female
Occupation: Student
Education: In primary school level
Family Income: RM4000 – RM6000
Race and Ethnicity: All races
Geographic Location: Urban area
Psychographic
Perception: Quality of new and novelty products are better than old products.
Learning: Learn and receive new things through parent, friends, online and etc.
Motivation and Needs:
- Look for new and novelty products
- Look for nice flavor and taste product.
- To be concerned about nutrition of food.
Attitude:
- Willing to try something new and interesting.
Personality:
- Talkative, confident, optimistic, playful
Lifestyle:
- healthy, active, like outdoor activities
Advertising Strategy
Create a booth, TVC and website with the concept of “Childhood” to attract the target audience to get to know about the brand and products.
Creative Strategy
Big Concept: “Childhood”, where the innocent kids enjoy the life without any annoyance and scheming.
Goal: To attract the target audience to get to know about the brand and products.
CONCEPT BOARD:
STRATEGY BOARD:
EXHIBITION BOARD:
Idea: Playground - to attract attention of kids (target audience) to come to the booth.
TVC STORYBOARD:
Idea:
To bring out that KINDER is a rich and delicious chocolate which produce with fresh and high quality ingredient.
TVC ANIMATICS:
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